CASE STUDY: The Entertainer Toy Shop

Toy lifestyle photography for a leading family brand

At Redshoot Photography, we specialise in creating authentic, story-led imagery for family-focused brands. One of our proudest ongoing collaborations has been with The Entertainer Toy Shop, the UK’s largest chain of toy retailers and the owner of Early Learning Centre.

Founded in 1981, The Entertainer has grown to over 160 stores nationwide while remaining a family-run business with strong ethical values at its core. Their mission has always been clear: to provide toys at competitive prices while creating meaningful opportunities for children to play, learn and connect with family and friends. This ethos aligns closely with our own approach to children’s lifestyle photography — capturing real moments, genuine emotion and natural connection.

Over the past two years, we’ve had the privilege of working closely with The Entertainer across their PR and brand imagery. Our role has been to deliver high-quality toy lifestyle photography that feels warm, inclusive and true to the families they serve. From playful studio setups to real-life family environments, our focus is always on telling an honest story rather than producing overly staged scenes.

As a commercial photographer for family brands, we understand the importance of creating imagery that works across multiple platforms — from press and retail campaigns to digital and social media. Our work with The Entertainer sits at the intersection of kids product lifestyle photography and family product photography, ensuring toys are shown in use, in context, and in moments that parents and children can genuinely relate to.

This project also reflects our experience as a lifestyle photographer for retail brands, producing imagery that not only looks beautiful but also supports brand values and long-term marketing needs. Trust is central to collaborations like this, and we’re incredibly proud to have been entrusted with The Entertainer’s PR photography over multiple years.

Working with brands that put families first is at the heart of what we do at Redshoot Photography — and this case study is a perfect example of how thoughtful, lifestyle-led imagery can bring a brand’s story to life.

If you’re a brand creating experiences or chances to connect for the family and you want imagery that captures real connection, play and joy, we’d love to help tell your story.

Do get in touch if we can help you. 

Read more about why you should choose us to do your photography here.